.conf is Splunk’s most anticipated customer and partner event of the year. The live in-person conference was hosted at the MGM Grand in Las Vegas from June 13-16th and the virtual event on a third-party event platform, Notified, from June 14-15th. Attendees got to experience empowering sessions, compelling keynotes, and guest speakers, plus the opportunity to connect with peers and have tons of .conf fun.
As the lead designer of the digital experience of the conference my responsibilities were to handle all the visual design and UI of online properties related to .conf22. This includes the design of the event marketing and registration site, conf.splunk.com, the in-person app hosted on the Eventbase platform, as well as the virtual experience hosted on the Notified platform, as well as helping out with digital signage, and whatever greater odds and ends the larger team needed help with.
Postman Galaxy is the global, virtual Postman user conference. We gather the world’s most enthusiastic API builders, testers, managers, and executives for a rocket load of action-packed online event activities and content about all things API.
Outcomes:
•. 25,510 Registrants
•. 10,837 Unique Attendees
•. 13,610 Chat messages
•. Turnout rate is 64% *24% above industry standard*
Attendees loved it!:
"I need to say that the graphics team at Postman has created the coolest animations and icons. I love the little astronaut! I love the colors, too!" —This is followed up by a barrage of "I know right" and "So true" from other attendees.
"I'll say this every day this conference: really love the Postman graphics and animations. Love the astronaut! (Postmanaut?) Love the spaceship! Love the space dog! Love the colors!"
The annual State of the API survey is the largest and most comprehensive survey of the API industry. Every year, Postman surveys industry members to get a picture of the API industry—to understand who is working with APIs, how they are getting their work done, and where they see the industry going. More than 13,500 developers, testers, executives, and others took our 2020 survey and provided insights on everything from how they spend their time to what they see as the biggest issues and opportunities for APIs.
I lead the visual design, identity, UI/UX, illustration, and typography exploration across this entire project. After the survey results were collected they were compiled into a 54-page Google doc. My objective was to take this wall of information and turn it into an easily digestible, responsive, interactive, and visually interesting microsite complimented with downloadable and interactive graphs/charts.
Some outcomes of the report:
120,000 page views and counting! All organic and/or referrals from media outlets / other related websites. No paid ads inflating the numbers.
Shared across 100s of websites and tech blogs. More notably featured at venturebeat.com, nordicapis.com, businesswire.com, techseries.com, zdnet.com, developer-tech.com, startupnewspoint.com, and many more.
The report had quite a long lifespan in terms of references as Venture Beat referenced and shared the report as recently as December 2020 7 months after going live.
Please feel free to take a look at the live site here and poke around.
On September 11-12, 2019 Postman hosted “POST/CON 2019” the 2nd annual Postman User Conference here in San Francisco, CA.
The conference brought together 400+ attendees and 32 speakers to dive deep into Postman use-cases and thought leadership from industry experts.
I was responsible for the visual identity of the conference from head to toe. This included a 200’ videowall “PiP” display, 5 illustrated vinyl wall wraps (some as large as 14x46’), entrance window wrapping, swag/sticker designs, and all the various printed collateral like badges, menus, directional posters, coupons, etc…
Responsible for the refresh of visual identity, brand, and illustration throughout getpostman.com
Displayed is four pages: /home, /support, /workspaces, and /products for the sake of page length, but please poke around the site to see the rest!
ABOUT:
The Bits & Bytes show is a online series of five 10 minute episodes created by Facebook that explores the world of video games, past and present.
The show was part of the initial launch of Facebook Watch, the companies new platform for video on demand, live or recorded.
GOAL/OBJECTIVE:
The objective was to create a logo that would embody the world of video games and streaming culture. Like the show, it needed to invoke nostalgia while also still being modern and eye-catching. The deliverables were a logo, lower thirds, t-shirts, as well as working closely with an animator to produce the show’s intro and cut scenes
Ultimately the end goal of the launch was to boost engagement for Facebook Watch and to create a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.
Check out the show and all it's episodes here!
ABOUT:
Nitro builds easy-to-use PDF software that helps people & businesses work smarter with digital documents. Nitro Pro is the flagship product of the Nitro Suite and number one Adobe Acrobat alternative that allows users to create, edit, sign, and secure PDFs.
GOAL/OBJECTIVE:
With a few months to go before the latest, most advanced product launch, Nitro Pro 11, we saw an opportunity to create an impactful campaign and score some major revenue, so our goal was to secure it.
Targeting existing Nitro customers, we wanted to create a license upgrade email series that would resonate with customers, as well as offer varying promos of 10% to 30% off an upgraded license.
Personally responsible for all design, front end development, and theme.
Directly improved the online number as well as a 560% lift in open rates and up to 4600% lift in click-through rates.
Brew Age is an online series that documents the outbreak of craft brewers in the San Francisco Bay Area. The show documents different small/home breweries throughout the SF Region. The design objective was to create a logo, for the show as well as all the movie titles and credits with a craft/handmade feel. The solution was to create typography by hand for the logo,credits, and movie titles to hold to the idea of craft brew.
There are less costly, more efficient business solutions than Adobe Acrobat for making digital documents work for you. Discover the nine most motivating factors for why IT Managers are making the switch to Nitro Pro.
Nitro surveyed 1,200+ knowledge workers to gain insight into the document usage habits of the modern workforce. This report details our findings, and offers three recommendations for improving document productivity in business organizations
Created street banner wraps, brochures, window displays, and other marketing collateral for promoting the luxury apartment complex located on Market and 8th street.
The Drakes Bay Oyster Farm was at risk of closure. On November 29, 2012, the federal government issued a decision that gave a family-run oyster business in northern California 90 days to shut down their business and vacate the National Park Land that has been home to the farm for generations. For 90 days the Lunny family fought for their community, for justice and for small businesses everywhere. To learn more about this story go to www.drakesbayoyster.com
The design objective was too create an identity for the campaign. As well as creating movie titles for the promotional documentary, posters, t-shirts, and flyers to save Drakes Bay Oyster Farm. The solution was to create two vector oyster shells with a loud and bold message in between to spread knowledge.
